Mohini on a swing (1894), Raja Ravi Varma
An embrace, a quiet revolution
Nijii was born from a deep appreciation for South Asian heritage, a time when clothing was created in harmony with the human form, fluid, intuitive and made to move with the body.
Rooted in ancient aesthetics, rituals and symbolism, Nijii reinterprets that essence for modern intimate wear.
Its designs are functional for today, yet carry the softness, ease and graceful sensuality of garments once crafted to drape, flow, and feel like a natural extension of the wearer.
In a world dominated by rigid, structured lingerie built on wires, hooks and hard lines, Nijii offers a gentler expression of sensuality through softness, ease, and freedom of movement.
More than lingerie, Nijii is about being seen, celebrated & fully comfortable in your own skin. It is an intimate embrace, a quiet revolution and a celebration of the body in its most natural, instinctive, and beautiful form.
Nijii
/nijī/ (निजी):—(a) one’s own, personal
A women-led team inspired by the way clothing once lived with the body: soft, intuitive, and unrestricted. Nijii carries that feeling forward through intimate wear designed to feel effortless, sensual, and deeply comfortable.
Softness Instead of Structure
Nijii began with a simple discomfort; the feeling that something so personal shouldn’t feel so restrictive.
Between inherited traditions and modern expectations, there was a gap. Intimate wear had become structured, standardized, and disconnected from the body it was meant for.
We started asking:
What did we wear before all of this?
The answer lay in memory: in drapes, in softness, in fabrics that adapted instead of imposed.
Nijii is our way of bringing that feeling back as something relevant, wearable, and deeply personal today.
Every piece is a quiet shift away from performance, towards presence.
In a world dominated by rigid, structured lingerie built on wires, hooks and hard lines, Nijii offers a gentler expression of sensuality through softness, ease, and freedom of movement.
More than lingerie, Nijii is about being seen, celebrated & fully comfortable in your own skin. It is an intimate embrace, a quiet revolution and a celebration of the body in its most natural, instinctive, and beautiful form.
Our Values
What We Stand For
Sensuality, for every body
Something you feel, not perform. Made to fit every body.
Yours, naturally
Hormone-friendly fabric that supports your skin, softly and consciously.
Cultural continuity
Inspired by how we’ve always worn fabric, simple and free.
Women-led & made
Made by women who understand what it should feel like.
Sustainable
Made with care for your body and the world around it.
Made By Hands That Care
Nijii is shaped slowly, thoughtfully, and by many hands.
Behind every piece is a team that cuts, stitches, fits, irons, plans, adjusts, and finishes each garment with care.Every detail passes through people who deeply understand what comfort should feel like.
Mihir - Designing
Kriti Detha - Production Head
Kriti Sharma, Maatsaab - Pattern Making
Neetu Aunty - Fitting, Planning & Quality Control
Tulsi, Kiran Di - Stitching
Krishna, Sharda Ji, Sushma Ji - Handwork & Tags
Durga Ji, Bhavna, Preksha - Ironing, Washing & Finishing
Neetu Ji - Fabric Sourcing
Madhu Aunty - Fabric & Stitching Advisor
Kanisha - Photography
Astha - Art Shoot Direction
Simran - Branding
Come closer to yourself
Discover pieces designed to feel like nothing, and everything, at the same time.